South Florida marketing veteran Hope Bruens forms new marketing firm

Boca Raton, FL (June 2009) – b. marketing LLC has been formed by marketing veteran Hope Bruens to provide marketing consulting services to local, regional and national companies.

“The economic environment has resulted in marketing budget downsizing, and an even tougher selling environment, which we believe will result in a significant need for increased outsourced marketing solutions,” said Hope Bruens, b. marketing’s president. “We help organizations who need a fresh, new look at current marketing plans and practices to maximize marketing dollars which remain in the 2009 budget.”

b. marketing consultants have the target marketing and audience development skills necessary to plan, implement and integrate both traditional and new media. The company offers a full spectrum on marketing knowledge to assist organizations. This includes creating marketing plans, assisting in the implementation of these plans, public relations and event planning, circulation development and the creation of loyalty programs, an area of expertise. Most recent employer, the venerable restaurateur Burt Rapoport, has become b. marketing’s first client.

“I believe we are at a tipping point in our industry. The result of the economic crunch, along with emerging new media make where to spend your marketing dollars a much more complex proposition. I formed b. marketing, which has so many resources, because I saw a need for a company that can not only provide superior solutions, but we can create a literal ‘dream team’ for any company depending on needs,” said Bruens.

Ms. Bruens is a 20-year veteran of the marketing industry and has worked over 12 years in the media industry for some of the area’s leading media companies including the Sun-Sentinel and JES Publishing, publishers of Boca Raton magazine. Ms. Bruens also has worked for some of South Florida’s leading advertising agencies managing major accounts in the region.