Email marketing is an amazingly cost-effective way to build relation-
ships that drive business success. In today’s challenging economic
times, this cost advantage makes email marketing arguably the most
powerful tool for building any business.
But the main advantage of email marketing is not cost. Email is
simply the most effective way to stay in touch with most of your cus-
tomers. If you’re like many businesses, the 2009 recession forced you
to hunker down and focus on driving business and sales from those
most likely to buy—people you already have a relationship with—and
that’s what email marketing is all about.
Email marketing is powerful, but it’s also a challenge because the
inbox is a hostile environment. Whether your email is noteworthy
or not-worthy depends on your ability to stick to the fundamentals
of authentic relationship building with your customers. That’s what
this book is about—how to use email to build long-lasting customer
Call b. marketing at (561) 715-7705 and find out how we can create a dynamic email marketing plan for your company!